Gregory Graf is the founder of Snake River Strategies, a strategic communications and online reputation management firm based in Star, Idaho. His work sits at the intersection of search, media, and politics, helping public figures, brands, and political candidates manage how they are represented across Google, news platforms, and the AI systems that increasingly shape what people find when they look someone up.
Background
Graf brings more than two decades of experience in SEO, online reputation management, and digital marketing, paired with over ten years of hands-on political strategy work. Early in his career he ran complex digital campaigns for major brands, building technical SEO, content strategy, and reputation defense systems designed to perform under pressure. That work gradually narrowed into a specialty: political and public-figure reputation management, where the stakes of search visibility are immediate and often irreversible.
Work at Snake River Strategies
Through Snake River Strategies, Graf advises elected officials, candidates, executives, founders, and advocacy organizations operating in competitive or hostile environments. His engagements frequently involve responding to negative press, opposition research, activist campaigns, lawsuits, and coordinated online attacks. Rather than reaching for reactive public relations tactics, he builds durable reputation frameworks grounded in research, technical execution, and long-term narrative control.
He is known for translating complex digital and political risks into practical strategies clients can actually act on, with an emphasis on accuracy, credibility, and measurable outcomes. A recurring theme in his work is influencing not only traditional search rankings but also the AI-generated summaries that now mediate much of public perception, ensuring the right context, facts, and sources surface when someone searches a name, brand, or issue.
Idaho and politics
Based in Idaho, Graf works with clients nationwide, with particular focus on U.S. political campaigns, state legislative races, and public-facing brands navigating regulatory or reputational risk. He is also the voice behind Political Potatoes, an independent Idaho political commentary platform and podcast, and has been interviewed on his critiques of the state's far-right political machine. He is frequently consulted on the evolving role of AI in search and political communications.
Frequently asked questions
Who is Gregory Graf?
Gregory Graf is a digital strategist and the founder of Snake River Strategies, an Idaho firm specializing in online reputation management and political SEO.
What is Snake River Strategies?
It is the reputation and search strategy firm Graf founded, serving public figures, brands, and political candidates operating under scrutiny.
Where is he based?
Graf is based in Star, Idaho, and works with clients nationwide.
What is his area of expertise?
SEO, online reputation management, crisis communications, and political strategy, including how AI systems source and summarize information about public figures.
What is Political Potatoes?
Political Potatoes is an independent Idaho political commentary platform and podcast associated with Graf, focused on state politics and accountability.